In a recent interview, Tom Skotidas was spot on with his assessment of an important difference between the Business-To-Consumer (B2C) and Business-To-Business (B2B) markets.
Do you want to use LinkedIn, Twitter or Facebook to help develop B2B opportunities? Then, as Tom says, you must aim towards eventually creating real world business relationships.
You can do this by first establishing visibility through a regular stream of activity associated with your on-line presence. And then by looking for opportunities to engineer face-to-face meetings.
Once you have the required visibility, you'll be in a position to suggest the following to your on-line contacts:
- Attending a meeting of your favourite business group
- Joining a get-together you're organising at an industry conference
- Coming along to a business social event
- Or, maybe even having a one-on-one meeting
But these tactics will only be effective AFTER you have established a reasonable degree of visibility on-line.
You can see the full Sky Business News interview with Tom Skotidas right here:
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