LinkedIn - Your Company's New Best Marketing Resource

LinkedIn have just introduced the ability to post updates directly from your Company Page*. Overnight, this has transformed LinkedIn in to an important, highly focussed and free marketing resource for organisations.

You really want to be working on developing this company updates facility into a powerful marketing tool for your business. There are, however, TWO tricks involved.

TRICK ONE

Firstly you have to select "Designated users only" as the option for Company Page Admins. Sounds complicated but it's really not to hard. And it will be worth the effort.

Go to your Company Page via search or the Companies tab. Then enter edit mode via the blue Admin tools tab. Next you select the "Designated users only" button and find your designated users via the "Start typing a name box". (For some reason, finding your designated user or users seems to work much more smoothly if you type in surnames.)

You should end up seeing something similar to the image below (but not with me as your designated user!).

Click the blue "Publish" button and it will take you back to your Company Page. It will now include a "Share an update" box similar to the one shown below. And you can start sending updates in the same way you do from your personal LinkedIn profile.

TRICK TWO

The updates from your Company Page only go to people who are followers of your company. You've probably not worried much about this before, but you had better now start encouraging people to follow your company.

As a minimum, make sure all company employees are followers. Then encourage them to "like" company updates, which will help to propagate the updates throughout their network of connections.

You may also wish to start promoting your LinkedIn Company Page on your website, Facebook page, Twitter account and other marketing collateral.


* Don't yet have a Company Page on LinkedIn? Then log-in to your personal account, go to the Companies Tab, then Search Companies, then Add a Company.

If you need any additional help getting this valuable new marketing resource working for your business, don't hesitate post a comment below or email me.