Thursday, October 25, 2012

We no longer want to rely on having people in the room with us – social media has shown us how to find similar people in any location - Forbes article.

"The idea of quality in relationships is not new. But what is truly exciting is to hear folks now talking about utilizing social in their ability to influence and interact with a smaller, but more rewarding group of people"

Full Article: Why Social Media Has Peaked and Needs a 'Sonny Corleone'-Style Demise

Networking - one of 10 mental traits of truly innovative leaders

"Whether they are naturally outgoing or not, innovative thinkers tend to be really good about meeting people, especially those they have little in common with. They see the value in knowing lots of people with different backgrounds and experiences"

Full Article:  10 mental traits of truly innovative leaders

Three good examples of "social businesses" that are disrupting their industries.

"...the writing is already on the wall: service businesses that don’t use social features to lower barriers and increase efficiency will likely not survive long"

Friday, October 19, 2012

Google+ Has 400 Million Members - Mashable


Google+ has also managed to reach 100 million active users within 12 months! It took Facebook many years to reach the same number of active users.

Social Business takes on a new level of urgency as organizations shift from an Information Age “informing” model to a Communication Age “communicating and engaging” model - Daniel Burrus.

You cannot have credibility saying you are customer-centric if you ignore your customers in social media channels - Charlene Li

Eighty-one percent of executives believe their brands can get more sales and bigger market share by using social media - Article by Ryan Holmes CEO at HootSuite

Wednesday, October 17, 2012

New LinkedIn Profile Format Coming Soon!

LinkedIn have announced the introduction of a new format for individual profiles.

The new format seems to provide a cleaner, more modern looking display. With a larger profile photo (so make sure you've uploaded a good one!).


There will be a graphical display of your network in the right hand column. More interesting and useful statistics are promised.


Profile photos from a selection of your connections are to be shown at the bottom of the new format. Which according to LinkedIn will also make it easier to connect and build relationships.


You can see the new format at: http://www.linkedin.com/profile/about. At present you need to submit a request to have your account upgraded to the new profile format.


What do you think of the new format?




Friday, September 14, 2012

New LinkedIn Update Format!

I spotted this new format for sending Linkedin updates on a client's account this morning (see photo). Key changes seem to be:

● You now have a drop-down menu which allows you to select options about where the update is published: LinkedIn + Twitter; LinkedIn; Connections

● You enter website links in the "Share an update" area and a display of the link is automatically generated underneath (rather like Facebook status updates).

Has anybody else seen this new LinkedIn update format yet? Or noticed any other features that it provides?

Tuesday, September 4, 2012

New LinkedIn Endorsement Feature


LinkedIn have just added a new Endorsement feature for profiles. This feature allows you to endorse the specific skills (or expertise) of your connections with a single click of the mouse.


How can you utilise this new feature?


There are three options:

A) When you go to a connection's LinkedIn profile, you may be prompted to make an endorsement through a new section which is displayed at the top of that profile. It will be similar to this one:




You can delete any skills you're not in a position to endorse. Or even type in a skill you would like to add to the selection shown. (My experience so far is that this section does not always display the most appropriate skills for the person concerned.)

Just click the “Endorse” button to confirm your endorsement.

B) Once you have made an endorsement as described in A) above, you are often also offered the chance to make additional endorsements, to other LinkedIn connections, through a panel like this:




Just click the appropriate “Endorse” button to confirm endorsements. (Once again, the most appropriate skills do not always appear to be displayed in this section and you can only endorse the single skill displayed.)

C) In my opinion, the most effective way to make endorsements is to scroll down a profile to the actual “Skills & Expertise” section. Then select the specific skills you would like to endorse. This section now looks like this (with or without the prompt from LinkedIn):




Simply click on the cross adjacent to the skills you wish to endorse.

Once you have endorsed a skill, your picture is shown on that person's profile, alongside the endorsed skill.




What do you need to do to take advantage of this new feature?


Make sure you have added the “Skills & Expertise” section to your LinkedIn profile. If not, you can add this section via the “Add sections” tab available when you select the “Edit Profile” option.



Also, ensure that your most pertinent skills are listed first in the “Skills & Expertise” section. So that they are easy for people to select. Although from what I have seen so far, it appears that LinkedIn is automatically re-ordering the “Skills & Expertise” section to reflect the number of endorsements received.






How significant will this new feature become?

It's hard to tell how widely accepted the LinkedIn Endorsements feature will become at this stage. But it is certainly a nice way to acknowledge the business capabilities of those with whom you work most closely.