Showing posts with label Business Development. Show all posts
Showing posts with label Business Development. Show all posts

Tuesday, April 9, 2013

How To Get Introduced To New Contacts On LinkedIn


Asking an existing contact to make an introduction is a great way to build your business network. LinkedIn provides an easy way to facilitate these introductions and increases the likelihood of success.


Here are the key steps:

1) Go to the LinkedIn profile of an existing contact on LinkedIn. Preferably, a contact with whom you have a close relationship. Scroll down to the "Connections" section on their profile (see below). 





2) Peruse their existing connections using the "next" button or by using the search box. You can search by name or another term.

3) If you conduct a search it will also offer you the opportunity to access the advanced search options.


4) The advanced search options (e.g. company, location etc.) then appear on the left hand side of the initial search results.


5) When you find somebody you wish to be introduced too, go to their profile by clicking on their name. 

6) Select "Get introduced" from the drop down menu in the header section of their profile.



7) The following box will appear. Select the LinkedIn contact you wish to make the introduction on your behalf. There may be multiple options available from amongst your LinkedIn connections.



8) Enter an explanation of why you wish to connect with the person concerned. Then press "Send Request". The request will go to your selected connection, who can then pass on your request accordingly.




Note: It is also possible to access the "Introduction Request" box by going to the "How You're Connected" section on the right hand side of any LinkedIn profile.






Monday, February 18, 2013

Need To Affirm Your Thought Leadership? Then Try Out This New Video Platform.


An interview with Jeremy Richman, Director of Chameleon Corporate Communications. About their innovative new video offering, EyeLevel - The Executive View.


What does EyeLevel provide over and above standard video platforms?
Jeremy Richman
Chameleon Corporate Communications

EyeLevel is a custom-built thought leadership platform. It has two main components. The first enables you to showcase a thought-leadership video presentation on a topic of strategic importance to your organisation and your market. The second enables you to set five thought-provoking questions around the topic, and feature the responses of an executive panel of your choice. In a nutshell, it enables you to demonstrate both what you know and who you know – the all-important criteria of judge us by the company we keep.

The interactive navigation was custom built for EyeLevel with a considerable amount of effort going into the design and functionality. It enables viewers to control which question and which panel response they view, which makes for a far more engaging experience.



What can a business achieve through using EyeLevel?

For many businesses there is a significant benefit in being seen as strategic partners to their clients rather than mere suppliers. That is not easily achieved. EyeLevel provides businesses with the ability to elevate the level of discussion to issues of significance to their clients’ senior managers and executives.

For example, if your business is transport and logistics, at an operational level you may be talking about schedules and pricing. To be perceived as a thought leader, you may need to be thinking about infrastructure developments, demographic shifts, sustainability requirements or the impact of changing consumer behaviour on transport and warehousing.


Which type of businesses do you think will benefit from EyeLevel?

EyeLevel Video
The EyeLevel Platform
The original intention was to create this platform for organisations in the business to business arena. However, the more we talk to people about EyeLevel, the more uses we are finding for the platform. We've encountered ideas covering a spectrum from training staff at remote sites through to featuring travel and leisure locations to rewards for sports club fans. Imagination is the only barrier.


What is the function of an EyeLevel panel member?

For the host, as mentioned, it provides the ‘who we know’ factor. If your business is seen as associating with good, smart, progressive and high profile thinkers that has to be beneficial for your profile.

For viewers of EyeLevel topics, the panel provides five different knowledge sets and perspectives on each question. Interestingly, our experience shows that it’s not just the answers that differ, it’s often the interpretation of the question as well. The more diverse and interesting the panel, the more diverse and interesting the responses are likely to be.


How are EyeLevel video presentations produced?

Another EyeLevel Production Example
The great thing for businesses is how easy it all is. We provide a complete package that covers every component of the service. Ideally, the host presenting the topic and the five panel members are all videoed in one location on the same day. This could be at the offices of the host company or a recording studio.

Unlike a round-table panel discussion, each panel member is videoed separately. This allows them time to interpret the question in their own way and to record their views in a comfortable setting, without pressure and without being influenced by what other panel members say. If they are not happy with their response to a question, we just do another take. It’s important to us to make this to be thoroughly enjoyable for everyone involved. We want panel members to be happy and for the experience to be a positive one.


Where can you see EyeLevel video presentations?

The first two demonstration topics are already posted on the dedicated EyeLevel website. Once we move into production of EyeLevel topics for clients, there will be links from the client’s web site as well as external links through email campaigns, social media, blogs etc.

Part of our service will be to help our clients ensure their EyeLevel topics reach a broad audience that includes their clients, prospective clients, market influencers, media, potential recruits and anyone else who may be touched by the company’s products or services.


Interview by Richard Carter of Business Connection Resources.


Monday, February 11, 2013

Being in the Top 1% on LinkedIn provides amazing publicity.


I was delighted to be notified recently that my profile was among the top 1% of viewed profiles on LinkedIn in 2012.  

Now that LinkedIn has over 200 million business people as members - with over 3 million of them in Australia alone - this level of visibility is simply amazing publicity for my business. 

Do you want the same visibility for your business? I can make it happen for you.



Monday, November 19, 2012

5 reasons to start your Social Media campaign in November


You’ve probably been thinking, I must get the business in good shape on Social Media. My competitors seem to be using it, maybe they’re winning business that I’m not even seeing? But I just don’t have the time (or resources, or knowledge etc etc).

You’ll find below 5 reasons why now is a great time to commission a Social Media campaign. Plus several indications of why you can no longer afford to let your competitors have free rein in this increasingly important business development channel.And finally, an opportunity
that will save you money and allow you to relax on your holidays, knowing that your business is continuing to market itself.


1) Events, Events,Events


Coming up to Christmas there are an increasing number of events you’re likely to be attending. The Christmas and end-of-year
party invitations will be coming through thick and fast. Although, I’m finding nowadays they are being held earlier and earlier, often in November! And business networking events are still in full flow. Check out this innovative Pintertest display (http://pinterest.com/richardc02/sydney-biz-events-november-2012/) showing over 50 business networking events being held in Sydney during November alone!

But what about all those new contacts you make at these events. Social Media is absolutely the best way to keep in contact with them. And you want to be certain both your personal profiles and business
pages are looking their best when these
new contacts check you out.

2) Get Off To A Flying Start in 2013

Developing business opportunities through social media is becoming an ever increasing part of the marketing campaigns for
nearly all businesses. There is even a name for this process - Social Business Development. Is your business geared up to take advantage of this new channel for sales growth?

You need an established Social Media presence to exploit this new channel. So make sure you have one as business starts to take off again in the new year. Don’t let your competitors leave you behind.



3) Google Doesn’t Take Holidays (nor do Yahoo & Bing)

The Internet has enabled business to continue everywhere, every day, 24 hours a day. The search engines will

continue to monitor your business activity, even on Christmas Day. Social Media is the most efficient way to let search engines know you’re still around and to maintain your search rankings (or even increase them, if your competitors are out of the loop for two weeks or more).

Even the Australian economy isn’t as vibrant as many of us would like. So it’s a sure bet that, at least, a proportion of your clients will be cutting back on holidays this year. Make sure you’re keeping in contact with them through an established Social Media campaign (even when you’re having a well deserved break yourself).



4) Make The Quieter Times Work For You

Does your business just tread water over the Christmas and New Year period? Don’t let that happen
any more.

A Social Media campaign will continue developing business opportunities, even when you’re not working. Online connections will continue to be developed. Content will be published. Your other business marketing activities will continue to be supported.

Many businesses find that their clients and prospects actually spend more time on Social Media services during the Christmas and New Year period. Being active yourself is a great way to keep your business visible, without interrupting anybody.


5) Four Months For The Price Of Three
Here's a great opportunity. Move ahead with our Social Media campaign package in November and we’ll run the campaign for 4 months (a savings of $490).

This package will equip your business with the following Social Media resources : LinkedIn Company Page;
Facebook Company Page; Google+ Company Page; Twitter Account. Regular content will be generated on all these channels over a four month period. We’ll work closely with you to build a relevant online community for your business. As well as helping you to s
upercharge your business networking with Social Media. And we’ll ensure the campaign is fully integrated with your other marketing activities.

By the new year your business will have a new very well established and very effective business development channel.




Ready to start growing your business through Social Media?
Contact Richard Carter of Business Connection Resources:

Phone: (02) 9956 2999, Email:
richardc@business-connections.com.au LinkedIn http://au.linkedin.com/in/businessconnections

Picture Acknowledgement: Search Engine Marketing  by Danard Vincente

Monday, November 5, 2012

Key Habits of Super Networkers by Lewis Howes

The seven key habits highlighted by Lewis are:

1. Ask insightful questions.
2. Add value.
3. Learn their 'story.'
4. Share a memorable fact.
5. Keep a list.
6. Make small promises and keep them.
7. Reward your 'power' contacts.

These are some really valuable pointers on networking. You can read the Full Article at: http://www.entrepreneur.com/article/224819

Thursday, October 25, 2012

We no longer want to rely on having people in the room with us – social media has shown us how to find similar people in any location - Forbes article.

"The idea of quality in relationships is not new. But what is truly exciting is to hear folks now talking about utilizing social in their ability to influence and interact with a smaller, but more rewarding group of people"

Full Article: Why Social Media Has Peaked and Needs a 'Sonny Corleone'-Style Demise

Networking - one of 10 mental traits of truly innovative leaders

"Whether they are naturally outgoing or not, innovative thinkers tend to be really good about meeting people, especially those they have little in common with. They see the value in knowing lots of people with different backgrounds and experiences"

Full Article:  10 mental traits of truly innovative leaders