Three Simple LinkedIn Features You MUST Consider For Your Website

Make it easier for website visitors to promote and connect with your organisation.

LinkedIn have recently made available a new range of facilities that can be integrated with websites. The three features I recommend you implement are:

Member Profiles - Facilitates the display of Profile Summary Cards for selected LinkedIn members e.g. company staff. Your website visitors will also be able see how they're connected to the displayed personnel. Profile Summary Cards will not only encourage prospects to make initial contact with your organisation but will also help to grow stronger relationships with your existing clients.

Company Insider - This feature shows your website visitors which company employees are in their LinkedIn network. Once again, making it easier for people to build stronger ties with your organisation.

Share on LinkedIn - Provides a simple way for individuals to publish favourable comments. The button provided allows visitors to send a LinkedIn Status Update without leaving your website. The update automatically includes a link to your website and space for comments.

For website visitors to experience the personalised aspects of the above features, they will of course need to be logged-in to LinkedIn. However, it is no longer uncommon for businesspeople to remain continuously logged-in to key services, such as, Google and LinkedIn.

The features highlighted are free and relatively simple to implement. They provide an innovative way to grow relationships with both clients and prospects. What are you waiting for?

How do you implement these features?

To access these features go to the LinkedIn Developer Network. This sounds a bit daunting but don't worry, the features I've selected have been made as simple as possible to implement.

The above link will take you to a page showing the various LinkedIn website "plugins" that are available. Select the feature you require via the "Get it" button, enter some basic information, then click "Get Code". You will be provided with the HTML code required for your website.

If you're already doing your own basic website support, entering this HTML code should be plain sailing. Alternatively, it is a simple task for your website development company.

You will notice that there are some other "plugins" which are available from LinkedIn. Some of these may also be attractive for your website but just be aware that they require significant HTML expertise to implement.