Monday, May 23, 2011

Do You Offer Rewards For Referrals?

Referral Key is a website which offers to help you simplify the process and reach more referral partners.

This networking resource is aimed primarily at small business operators. It allows you to post a business profile and link with other business people. Membership is free.

Referral Key has been around since 2007 but has expanded dramatically since it started allowing members to offer a “reward” for successful referrals. The value and terms for awarding the reward are entirely up to the member making the offer. It can be in the form of gift vouchers from a selection of companies, or simply cash payments.

Importantly, the website also provides a facility allowing you to automatically track referrals, both given and received.

Whilst some professions have a code of conduct that prevent them from accepting such inducements, in other instances it may prove a nice way to reward people for taking the time and effort to send you referrals.

Referral Key is based in Boston, USA and was featured in this Boston Globe article.

I can't see this facility ever matching the benefits of face-to-face networking or the facilities available on LinkedIn. However, I've decided to give it a go and offer a reward of $100 for successful referrals. I'll let you know how well it works.

You can link with me on Referral Key at http://referralkey.com/richardcarter

Referral Key - Referrals for Small Businesses Video


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