Need To Affirm Your Thought Leadership? Then Try Out This New Video Platform.

An interview with Jeremy Richman, Director of Chameleon Corporate Communications. About their innovative new video offering, EyeLevel - The Executive View.

What does EyeLevel provide over and above standard video platforms?

Jeremy Richman
Chameleon Corporate Communications

EyeLevel is a custom-built thought leadership platform. It has two main components. The first enables you to showcase a thought-leadership video presentation on a topic of strategic importance to your organisation and your market. The second enables you to set five thought-provoking questions around the topic, and feature the responses of an executive panel of your choice. In a nutshell, it enables you to demonstrate both what you know and who you know – the all-important criteria of judge us by the company we keep.

The interactive navigation was custom built for EyeLevel with a considerable amount of effort going into the design and functionality. It enables viewers to control which question and which panel response they view, which makes for a far more engaging experience.

What can a business achieve through using EyeLevel?

For many businesses there is a significant benefit in being seen as strategic partners to their clients rather than mere suppliers. That is not easily achieved. EyeLevel provides businesses with the ability to elevate the level of discussion to issues of significance to their clients’ senior managers and executives.

For example, if your business is transport and logistics, at an operational level you may be talking about schedules and pricing. To be perceived as a thought leader, you may need to be thinking about infrastructure developments, demographic shifts, sustainability requirements or the impact of changing consumer behaviour on transport and warehousing.

Which type of businesses do you think will benefit from EyeLevel?

The EyeLevel Platform

The original intention was to create this platform for organisations in the business to business arena. However, the more we talk to people about EyeLevel, the more uses we are finding for the platform. We've encountered ideas covering a spectrum from training staff at remote sites through to featuring travel and leisure locations to rewards for sports club fans. Imagination is the only barrier.

What is the function of an EyeLevel panel member?

For the host, as mentioned, it provides the ‘who we know’ factor. If your business is seen as associating with good, smart, progressive and high profile thinkers that has to be beneficial for your profile.

For viewers of EyeLevel topics, the panel provides five different knowledge sets and perspectives on each question. Interestingly, our experience shows that it’s not just the answers that differ, it’s often the interpretation of the question as well. The more diverse and interesting the panel, the more diverse and interesting the responses are likely to be.

How are EyeLevel video presentations produced?

Another EyeLevel Production Example

The great thing for businesses is how easy it all is. We provide a complete package that covers every component of the service. Ideally, the host presenting the topic and the five panel members are all videoed in one location on the same day. This could be at the offices of the host company or a recording studio.

Unlike a round-table panel discussion, each panel member is videoed separately. This allows them time to interpret the question in their own way and to record their views in a comfortable setting, without pressure and without being influenced by what other panel members say. If they are not happy with their response to a question, we just do another take. It’s important to us to make this to be thoroughly enjoyable for everyone involved. We want panel members to be happy and for the experience to be a positive one.

Where can you see EyeLevel video presentations?

The first two demonstration topics are already posted on the dedicated EyeLevel website. Once we move into production of EyeLevel topics for clients, there will be links from the client’s web site as well as external links through email campaigns, social media, blogs etc.

Part of our service will be to help our clients ensure their EyeLevel topics reach a broad audience that includes their clients, prospective clients, market influencers, media, potential recruits and anyone else who may be touched by the company’s products or services.


Interview by Richard Carter of Business Connection Resources.